Porsche has revealed the Taycan Turbo S Sport Turismo “Soho House One”, a one-off electric grand tourer that uses the company’s Sonderwunsch personalisation programme to translate Soho Home’s interior-design language into a car.
Unveiled on 19 June 2026, the commission is based on the 700 kW (952 PS) Taycan Turbo S Sport Turismo. Its mechanical foundation remains Porsche’s range-topping electric estate, but nearly every visible surface has been reconsidered to evoke the atmosphere of Soho House locations around the world.
London heritage, reworked in metal
The exterior is finished in a bespoke Greek Street Green metallic paint with a satin effect. Porsche says the colour was inspired by 40 Greek Street in London, the first Soho House location, while the wheels add a contrasting Monteverde Green finish. It is a restrained palette by one-off-car standards—and that is precisely the point. The project leans into material quality and detail rather than loud graphics.
The transformation becomes more pronounced inside. Truffle Brown leather is paired with a bespoke chocolate-coloured Murphy Jacquard fabric whose geometric pattern draws on London’s 180 House. Burl wood trim adds another layer of warmth, while Porsche’s Variable Light Control panoramic roof can alter the amount of light entering the cabin.
A showcase for Porsche Sonderwunsch
Sonderwunsch—German for “special request”—is Porsche’s route for customers seeking unusually deep factory personalisation. The Soho House One serves as a rolling demonstration of that programme’s scope: a familiar production car recast around a coherent design story without losing the character of the original Taycan.
That balance matters. Collaborations between carmakers and lifestyle brands can easily become exercises in badges and branded accessories. Here, the strongest ideas are rooted in colour, textiles and texture, making the car feel closer to a carefully furnished room than a conventional special edition.
The Soho House One is scheduled to make its public debut at Icons of Porsche, Sunstede Silverstone Edition, on 20–21 June. Porsche has not presented it as a series-production model, so the project is best understood as a singular design statement—and a glimpse at what sufficiently ambitious Taycan customers can ask the Sonderwunsch team to create.
Source: Porsche Newsroom, 19 June 2026. Thumbnail image courtesy of Porsche AG, supplied through the Porsche Newsroom for editorial media reporting.
